StackAdapt Illustration Figure System
Once upon a time, StackAdapt had cute (yet professional) characters as apart of their branding. The purpose of these figures were to communicate complex digital concepts in the adtech landscape through a friendly and playful tone. With a talented illustration team, I assisted in leading the direction for our character design and update our illustration figure system.
StackAdapt | Character Design | 2022-2023
Figure Proportions
Early sketches and iterations.
Applications use for the figures found in marketing collaterals and our website.
StackAdapt Brand Visuals
Want to view another project from StackAdapt? Explore my case study for StackAdapt’s brand visuals.