Black Dog Institute
Mental Health Campaign
I was reached out to create illustrated animation videos for Black Dog Institutes campaign bringing awareness to the effects of depression and anxiety. I was honoured to be a part of this project and help bring this campaign to life.
Black Dog Institute | Agency: Bolster Media | Illustration + Animation | 2025
Early design Iterations:
The goal was to keep the colours bright and bold since the target audience was for a younger generation.
The goal was to keep the colours bright and bold since the target audience was for a younger generation.
Animation Stage:
The direction I choose for this project was to utilize a frame by frame style to compliment the illustrative look.
Most scenes were frame by frame done on Procreate Dreams to achieve the overall illustrated style of the video. Was later composited on After Effects.
Recovery can take time, but it is possible. The first step, telling someone how you feel, is the hardest, but once you take it, you donʼt have to face the storm alone. And the sunny days will come back.
[Resonating words from the campaign]